THE CRIMSON GROUP, INC.
CONSULTING AND LEADERSHIP TRAINING IN HEALTH CARE
Home Programs Faculty Research Curriculum Center Public Resources My Account
Member Sign In
Shopping Cart  
My Account
My E-Packets
Browse Bibliography:
By Keywords:
 

By Type:
New/Updated Items
Popular Items
Cases
Background Notes
Primers and Books

By Functional Area:
Finance/Financial Management
Financial Accounting
Financial Analysis and Management
General Management
Management Accounting
Management Control Systems
Marketing
Operations Management
Organizational Behavior

By Setting:
Developing Country
For Profit
Health Policy
Healthcare Management
Nonprofit
Nonprofit Organization Management
Public Sector Management

Curriculum Center Browse Bibliography Build EPacket Pricing Structure Distribution Process Management Control in Nonprofit Organizations
 

Sign in to see your E-Packets or to create a new E-Packet. Learn more here.

Please note that clicking on the "Add" link will put the item in your E-Packet. If you wish to order an item outside of an E-Packet, or obtain an inspection copy of an item, you must first click on the item's title, which will take you to a page containing a detailed description of it. If, after reviewing this information, you wish to order the item, you then can click on either the "Add to Cart" or "Free Inspection Copy" buttons to have the item placed in your shopping cart. If you click on "Add to Cart" you will be charged a copyright fee for the item, which will be multiplied by the number of copies you request.

Also, please note that if you wish to change E-Packets in the shopping cart, you will need to return to the My E-Packets tab in My Account and move the appropriate E-Packet into the shopping cart. Only one E-Packet may be in your shopping cart at a time.


4 Items Found in Marketing: New/Updated Item  New/Updated Item  |   Popular Item  Popular Item

Title (click on title for details)Author(s)PagesTNSettingFunctional AreaLevelEP
Memorial Hospital
A short case on a hospital attempting to position itself in a healthcare market.
Strang, Roger
2 No
Healthcare Management
Marketing
BEG Add
Meredith Center Popular Item
A market segmentation case in which an organization that serves the blind is attempting to position itself in such a way that it can remain financially viable while accomplishing its mission. At issue are different “segments” of the blind population, referral patterns, and the fit between programs and needs.
Clarke, Roberta
20 No
Nonprofit
Marketing
INT Add
Note on The Seven Leadership Levers Used by Successful Managers
Discusses the role of severn "leadership levers" that a manager can use to lead help his/her organization achieve success. The levers comprise (1) strategy formulation, (20 authority and influence, (3) management control, (4) motivation, (5) conflict management, (6) culture management, and (7) customer management.
Young, David W.
21 No
For Profit
Nonprofit
General Management
Management Control Systems
Marketing
Organizational Behavior
INT Add
South Kingston Health Center Popular Item
A marketing case in which the executive director of the health center has ambitious plans but no marketing strategy to back them up. Students must analyze where problems exist and propose solutions.
Clarke, Roberta
Young, David W.
14 Yes
Healthcare Management
Marketing
INT Add